When John Lewis acquired Opun, a home services startup, it marked more than just a strategic move, signalling a shift in how the retailer approached home improvement. With a growing demand for trusted, end-to-end services, John Lewis needed to translate its reputation for quality into a new category. That’s where we came in…
We led the full rebrand of Opun under the John Lewis name and launched two distinct service propositions: Home Solutions and Kitchens & Bathrooms. From digital journeys to physical spaces, we crafted cohesive, confidence-building experiences, designing everything from the in-store look and feel to display systems, marketing materials and every word and pixel of content. This was full-spectrum brand building, with strategy, storytelling, and spatial design combined to maximise its impact across every touchpoint. We brought energy and clarity to a traditionally complex category, helping John Lewis connect the dots between inspiration, installation, and in-store experience.
"Our goal is to build the home improvement business of the future. We constantly strive to make any project simple and transparent for our customers."
Mitchel Harris
VP Planning
