Accountancy doesn’t have to feel dusty or complex, and Monies set out to prove it. Built for time-poor professionals and business owners, this end-to-end digital service rethinks every part of the traditional experience.
We created a bold, contemporary brand identity that challenges the clichés of the sector, swapping tired tropes for clarity, colour and confidence. That brand direction carried through into a clean, intuitive website experience to makes financial management feel effortless. From visual language and tone of voice to UX and site build, every detail was designed to reflect the simplicity and efficiency that Monies delivers.
Objective
Create a standout brand and high-performing website to disrupt a traditional market. Streamline the user journey, from discovery to onboarding. Build long-term visibility through SEO and scalable tech. Produce an animated explainer to clearly articulate the offer.
Results and impact
We successfully positioned Monies as an innovative, digital-first accountancy brand, helping it stand apart from traditional firms. Delivered a cohesive identity and conversion-focused website that simplified financial management for time-poor users. Achieved strong search engine visibility to support customer acquisition. Provided a future-proof digital platform and brand foundation, built for long-term growth.
