Road Hounds set out to create something no one else dared: a fully immersive, Web3-powered rock platform made for discovery, connection and chaos.
We developed the brand identity, built the website, scripted the explainer series, and created a full campaign toolkit, helping turn a disruptive idea into a global-stage-ready digital experience. It wasn’t a brand, it was a riot. One that turned a niche rock project into a full-scale digital ecosystem for the rock ’n’ roll tribe.
As a start up company in an emerging space it has been vital that we have a trusted creative partner. Vivid have provided that and more. We simply couldn’t have achieved all that we have in such a short space of time without their support, advice, organisational skills and insight.
Chris Ingham
Creative Director & co- Founder, Road Hounds Metaworld
Objective
Our requirements for Road Hounds were all-encompassing: Create a bold, rebellious digital identity for Road Hounds. Build a seamless website experience that guided users into the Web3 backend. Produce a high-energy explainer series to onboard new users. Launch with a promotional campaign that reached hard-to-access rock fans worldwide.
Results and impact
We successfully developed and launched the Road Hounds brand, creating a strong visual and strategic foundation. Designed and built a high-performing website that integrated with the Road Hounds platform, delivering a frictionless user experience. Produced five compelling explainer videos that simplified onboarding and increased user adoption. Created a global promotional campaign that positioned Road Hounds as the ultimate virtual rock community, reaching hard-to-access audiences across multiple continents.
